Customers Are As Valuable As Diamonds
A customer relation in luxury is a major issue – fashion and its spiral of incessant innovations. The aggressive competition of brands in vogue gilds their blazon with great marketing reinforcement.
Most luxury brands are developing their own distribution network. By increasing their number of stores, these brands are responding to a demand, particularly in Asia, which seems to ignore the economic crisis but also to control their end-to-end value chain to improve their margins. In direct contact with the consumer, they greatly enhance their knowledge of the customer and his expectations. This cultural revolution is not without its challenges.
In particular, retailers are increasingly manage retail-specific issues related to point of sales systems, purchasing budget management, store assortments, ideal inventory calculation and potential sales. Retailers also guarantee an impeccable service that meets the expectations of a demanding, often foreign, clientele who want to be recognized regardless of the country or continent in which they make their purchases. Last, they preserve the consistency of the brand throughout the world and the various distribution networks – store or web – while adapting to the cultural specificities of the countries where it operates.
Most luxury brands are developing their own distribution network. By increasing their number of stores, these brands are responding to a demand, particularly in Asia, which seems to ignore the economic crisis but also to control their end-to-end value chain to improve their margins. In direct contact with the consumer, they greatly enhance their knowledge of the customer and his expectations. This cultural revolution is not without its challenges.
In particular, retailers are increasingly manage retail-specific issues related to point of sales systems, purchasing budget management, store assortments, ideal inventory calculation and potential sales. Retailers also guarantee an impeccable service that meets the expectations of a demanding, often foreign, clientele who want to be recognized regardless of the country or continent in which they make their purchases. Last, they preserve the consistency of the brand throughout the world and the various distribution networks – store or web – while adapting to the cultural specificities of the countries where it operates.
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